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Wildform — ten products, one customer-lifecycle substrate.
Customer-engine state distribution
One record per customer — every product reads and writes its lifecycle state.
Recent platform activity
- Awaiting approvalWin-back offer drafted for 12 customers
Retention agent queued a 20%-off email for churn-risk customers — needs your OK.
- Lifecycle41 contacts entered Churn Risk
Two skipped shipments in a row — flagged for the retention agent.
- UGCNew athlete UGC in the inbox
A sponsored runner’s post-workout clip — approve to schedule.
- PerformanceLargest Contentful Paint improved to 1.8s
Image optimisation rolled out site-wide; bounce rate dipped.
- RecoveryCart-abandonment SMS recovered 19 orders
A new 2-step SMS sequence closed an extra ~$1,900 this week.
- Agent actionReorder reminders sent to 38 subscribers
Lifecycle agent messaged subscribers approaching their refill window.
- SERPFeatured snippet won for "is cordyceps safe for athletes"
The explainer cluster now owns the answer box for a high-intent query.
- Scheduled6 posts scheduled across Instagram & TikTok
Next week’s calendar filled from the approved UGC queue.
- PerformanceBlended ROAS held at 3.8x
Last-30-day blended return steady despite a CPM rise on TikTok.
- AutonomyReview-response agent moved to act-with-notification
You raised its autonomy after 30 approved drafts in a row.
- KnockoffPossible counterfeit listing detected
A third-party Amazon listing using the brand’s product photos — review and report.
- Response sentAI-drafted reply approved on Trustpilot
Response to a 2-star review sent under your account.
- InventoryLow-stock warning on a hero SKU
Projected stock-out in 9 days at current marketplace velocity — replenish.
- Awaiting approvalAthlete Outreach Drafter queued 6 personalised intros
Brand-voice DMs for high-fit candidates, waiting on your approval.
- Awaiting approvalWin-back offer drafted for 12 customers
Retention agent queued a 20%-off email for churn-risk customers — needs your OK.
Signal flow
Every source feeds the customer engine; every product reads from it.